In numbers: 400 editions of The Edinburgh Minute
What began as a list of links is now a community-powered resource that thousands of people use. Here's what you've helped build.
Assuming I wake up in time to write and send it for 7am, tomorrow’s newsletter will be the 400th daily edition of The Edinburgh Minute. Here are some numbers accumulated since starting at zero in February 2023:
👀 3,075,887 views across all platforms.
📧 2,679,072 email views.
🗓️ 352k views in the previous 30 days.
📲 500,000 clicks/taps out to other local news sources. This one matters, as my goal is to make it easier to find your local news among all the social media and clickbait noise.
❤️ 11,780 free subscribers.
📈 60% average email open-rate.
🤝 6,021 subscriptions *to* other publications via recommendations.
👋 2,000+ subscriptions *from* 58 publications recommending the Minute.
🎁 266 gift subscriptions shared between readers.
💓 88% of paying subscribers renew after one year. Thank you! This newsletter wouldn’t still be going without your support.
📮 600+ readers’ local stories & events verified and shared via the Community Noticeboard. This one matters most to me because it shows people can reclaim a sense of ownership and trust in local news when you don’t charge them £800 to get something published like other local titles do. Your noticeboard entries make me appreciate that I barely know even half of what’s happening in Edinburgh, but that it’s an even better place to live than I realised.
✌️ 7 days off, plus weekends of course because I’m not a robot.
💌 If you find the Minute useful and want to support without subscribing, you can do so here: https://buy.stripe.com/7sI4iz3fdbUgch2288
🎟️ The Minute is still independent and ad-free. But if you’re a festival organiser and you’d like to give a discount or deal to readers of the city’s best-loved local newsletter, please get in touch here. Some festivals are already in touch, so don’t be left out when the deals are announced next month. (No stand-alone shows yet, thanks. We’ll get to that later).
🙏 Thanks to everybody who has helped this evolve from a list of links on day one into a community-powered resource that thousands of people have used. I love curating it and wouldn’t wake up at 5am for any other job. Sincerely, thanks. - Michael
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Great work - well done !!
Well done. Am still recommending it as a great resource. As you so there's so much going on in this amazing city. I just hope some of them are paying you like me!